Collection: Sanrio

Explore the supercute world of Sanrio, home to Hello Kitty, My Melody, Kuromi, Aggretsuko, Gudetama, and more!

Sanrio was started by Shintaro Tsuji as the Yamanashi Silk Company in 1960, using 1 million yen in capital. The company produced a line of character merchandise around gift-giving occasions. It wasn't until 1973 that the company was officially established under the name "Sanrio." The word Sanrio comes from the Spanish words "san" (a shortened form of "santo"—"saint", "saintly", "sacred"—used in giving saints' names) and "río"("river").

With Hello Kitty and a seemingly endless legion of other iconic mascots waiting in the wings, it’s little wonder that they’re able to churn out fresh, exciting, and most of all kawaii collabs with tons of brands all year, every year.